With EV sales skyrocketing, hotels are discovering new fast-growing revenue and loyalty opportunities.

When electric vehicles (EVs) first hit the streets 20 years ago, no one imagined they would drive from coast to coast, but with the birth of Tesla and their high capacity batteries, it’s changed how Americans drive and vacation.

The Future is Here and the EV Market is Booming!

In an effort to keep up with Tesla, over the past two years every major automotive brand has shifted their development focus to building their EV portfolio and many are going as far as ceasing R&D for gas powered cars and trucks.

In 2018, the Jaguar iPace was one of the most anticipated cars even with its $80K price tag. Today, consumers are on year long (or more) waiting lists for growing variety of electric cars including VW’s ID4, Ford’s Mustang Mach-E, GM’s electric Hummer and Hyundai’s Kona Electric. And there are a whole slew of new entrants too. Beyond Tesla, there is Polestar, Rivian and Lucid opening private showrooms around the country and also boasting endless waiting lists.

Without question, the EV is here to stay and owners, passionately in love with their electric powered cars, are driving everywhere, especially in this new age of COVID-19.

With more power and technology, the surge of EVs has spurred on a whole new generation of drivers who just love to drive – to the office, to the golf course, to the mountains, to the beach and to ALL their favorite vacation destinations.

But how? Well, as they say: “There’s an app for that!” With dozens of websites, apps and in-vehicle maps, EV drivers are no longer asking “can we get there?” but “where are we going to stay, once we do?”

And for Tesla owners, they introduced a robust “Go Anywhere” tool to help drivers find Superchargers nationwide along with hotels and restaurants with Level 2 Tesla-branded destination chargers – and all of it is changing travelers’ behavior.

EV Charging Vs. Hotel Loyal Programs.

Full-service hotels are known to offer extra amenities – often going above and beyond to meet their guest’s needs – and more future-focused properties are offering EV charging. However, hotels not yet offering charging are now being overlooked as EV guests are putting aside their loyalty points in favor of fuel.

Visit any of the thousands of social media sites or groups dedicated to EV cars and you’ll discover this is a growing trend. EV drivers are making hotel decisions, not on price or points, but on where they can charge and as result, are forging new loyalties and telling their friends!

More Business and More Revenue.

Hotels offering EV charging are not only earning new devotees, but also more business. Recent studies reveal electric vehicle drivers are more likely to stay longer and spend more. And the benefits for hoteliers doesn’t end with overnight lodgers. EV chargers also attract more ‘day guests’ driving increasing the demand for meeting space and hotel restaurants. 

These hoteliers are finding another reward too – revenue. As long as charging rates remain reasonable and competitive, EV drivers will pay for the convivence of charging where they stay.

And then, there is also the cache. Along with new and more loyal customers, hotel owners are enjoying the cutting-edge persona associated with electric cars and the halo it brings. And having a fleet of EV luxury cars in the porte-cochere sends an important brand message. 

Millions of Dollars in Incentives.

So, what stopping you? With EV car sales soring, the business potential is huge. And with millions of dollars in state incentives available, hotel owners are essentially being offered free money to install EV charging equipment.

Want to learn more? Call Bhavik Dani, our Hospitality Specialist at 866-996-6387.